Portfolio / Brand development

Design that speaks before words do.

Logos, identity systems, and the materials they become — sketched, refined, and built to be worn, held, and remembered.

See the brands Book a free consult

Across the portfolio

Different worlds. Distinct ways of designing.

Justice Equality

Identity

WildWatch BC

Map & campaigns

Youth Horizons

Community website

Allied Roots Farm & Orchard

Farm identity & print

Halcyon Coffee Roasters

Packaging

Cottage Mode & AAMUS

Apparel

Logo suites

One craft, many voices

Primary marks, abstract systems, corporate identities, and small-business charm — each suite in its own colorway.

Primary marks

Signature marks in the studio palette.

Abstract

Geometry and rhythm, in bold color.

Corporate

Restrained systems built for boardrooms.

Small business

Warm, hand-crafted marks for neighbourhood shops.

Process / How a logo is born

From first pencil mark to final seal

Five stages we move through with every logo client — so the mark we land on is earned, not guessed.

01 Brief

02 Concepts

03 Digital

04 Refine

05 Deliver

Stage 01: Brief & research — Brief & research
Dozens of pencil thumbnails — every idea earns its keep.

Stage 02: Concept exploration — Concept exploration
Three directions drawn tighter — client picks the path.

Stage 03: Digital drafts — Digital drafts
Vector renderings with clean curves and live anchor points.

Stage 04: Refinement — Refinement
Proof sheets at every scale — from storefront to stamp.

Stage 05: Final delivery — Final delivery
Logo, palette, and application — ready to wear and print.

Gathering

768 Design House — Inspiration table — seal options and proofs — Inspiration table — seal options and proofs

Sketching

768 Design House — Concept study — drawing the seal, cutting its forms and pressing the clay stamp — Concept study — drawing the seal, cutting its forms and pressing the clay stamp

768 Design House — Clay stamp and ink proof — the seal pressed in clay, then printed in ink — Clay stamp and ink proof — the seal pressed in clay, then printed in ink

768 Design House — Painting the seal in deep red by hand — Painting the seal in deep red by hand

The mark

The finished seal

Heading

768 Design House

Footer

768 Design HouseIdentity

Business card

768 Design HouseFinal mark

The finished mark

768 Design House

02 / Brand story

Joyful Magic Market

From the 768 family — a community market identity carrying our 768 mark, from early sketches to the finished logo.

Joyful Magic Market — Inspiration table — client brief and market photos — — Inspiration table — client brief and market photos

Joyful Magic Market — Development study — lettering, star and maple leaf — — Development study — lettering, star and maple leaf

— Final logo

Heading

Joyful Magic Market

Footer

Joyful Magic MarketIdentity

Business card

Joyful Magic MarketFinal mark

The finished mark

Joyful Magic Market

Ask for work like this

03 / Brand story

For the Families

A shared message, drawn for cotton and canvas — from print studies to pieces people carry.

For the Families — T-shirt development study — symbol, placement and ink — — T-shirt development study — symbol, placement and ink

For the Families — Finished T-shirt — — Finished T-shirt

For the Families — Tote development study — type, stencil and screen print — — Tote development study — type, stencil and screen print

For the Families — Finished tote bag — — Finished tote bag

Ask for work like this

04 / Brand story

Halcyon Coffee Roasters

A full logo system, drawn to work from cup to storefront.

Inspiration table — beans, café and badge options

Sketching

Halcyon Coffee Roasters — Sketchbook exploration — the sunrise badge — Sketchbook exploration — the sunrise badge
Sketching

The mark

Logo system

The mark

The materials

Halcyon Coffee Roasters — Final piece — coffee bag in the shop — Final piece — coffee bag in the shop
The materials

Ask for work like this

05 / Brand story

Justice Equality

Community, a rising pathway and an open circle — six first ideas refined into one clear symbol.

Gathering

Justice Equality — 01 / Six first ideas — community, pathways and opportunity — 01 / Six first ideas — community, pathways and opportunity
Justice Equality

Sketching

Justice Equality — 02 / The open circle meets the rising path — 02 / The open circle meets the rising path
Justice Equality

Justice Equality — 03 / Teal, terracotta and ivory colour studies — 03 / Teal, terracotta and ivory colour studies
Justice Equality

The mark

Final symbol

Justice Equality

The materials

Justice Equality — The identity at work — website header, footer and business cards — The identity at work — website header, footer and business cards
Justice Equality

Heading

Justice Equality

Footer

Justice EqualityIdentity

Business card

Justice EqualityFinal mark

The finished mark

Justice Equality

Ask for work like this

The mark

Logo study — the geometric half-sun

The materials

Rising Sun Coffee Co. — Website — the roastery online — Website — the roastery online

Rising Sun Coffee Co. — Final piece — matte black bag in the café — Final piece — matte black bag in the café

Gathering

Inspiration table — knots, water and logo options

The mark

Final logo

Heading

Steady

Footer

SteadyIdentity

Business card

SteadyFinal mark

The finished mark

Steady

08 / Brand story

WildWatch BC

From paw and bear marks to a wildlife map and a full series of community campaign designs.

The mark

The paw logo

WildWatch BC

The bear logo

WildWatch BC

The materials

WildWatch BC — The app — wildlife sightings map, Sunshine Coast — The app — wildlife sightings map, Sunshine Coast
WildWatch BC

WildWatch BC — Bear campaign poster — wildlife map — Bear campaign poster — wildlife map
WildWatch BC

WildWatch BC — Safety stays free — mobile campaign poster — Safety stays free — mobile campaign poster
WildWatch BC

WildWatch BC — Grizzly family — wildlife update poster — Grizzly family — wildlife update poster
WildWatch BC

WildWatch BC — Your neighbours report — community poster — Your neighbours report — community poster
WildWatch BC

WildWatch BC — Report a sighting — three-step guide poster — Report a sighting — three-step guide poster
WildWatch BC

WildWatch BC — Vancouver Island — coverage announcement poster — Vancouver Island — coverage announcement poster
WildWatch BC

Sketches and inspiration — tracks, trails and logo drawings

WildWatch BC

Heading

WildWatch BC

Footer

WildWatch BCIdentity

Business card

WildWatch BCFinal mark

Heading

WildWatch BC

Footer

WildWatch BCIdentity

Business card

WildWatch BCFinal mark

The finished mark

WildWatch BC

Ask for work like this

Sketching

Drawing the logo — thumbnails, refined sketch, final mark

Youth Horizons — Drawing the website — the homepage wireframe by hand — Drawing the website — the homepage wireframe by hand

Youth Horizons — Drawing the cartoons — characters, expressions and how every button feels — Drawing the cartoons — characters, expressions and how every button feels

The mark

The logo — the smiling sun, colours and wordmark

The materials

Youth Horizons — The final website — illustrated, friendly and interactive — The final website — illustrated, friendly and interactive

Youth Horizons — Cartoons and play — big buttons, stickers and sunshine — Cartoons and play — big buttons, stickers and sunshine

The brand in hand — tote bag, cap and pens carrying the smiling sun

Heading

Youth Horizons

Footer

Youth HorizonsIdentity

Business card

Youth HorizonsFinal mark

The finished mark

Youth Horizons

Gathering

Allied Roots Farm & Orchard — Inspiration table — orchard photos and tree marks — Inspiration table — orchard photos and tree marks

The mark

Allied Roots logo — circular farm & orchard mark

The materials

Allied Roots Farm & Orchard — Farm & orchard plan — print document — Farm & orchard plan — print document

Heading

Allied Roots Farm & Orchard

Footer

Allied Roots Farm & OrchardIdentity

Business card

Allied Roots Farm & OrchardFinal mark

The finished mark

Allied Roots Farm & Orchard

11 / Brand story

Coalition Symposium

Event identity carried onto the bag every attendee took home.

Gathering

Inspiration table — client brief and logo options

Coalition Symposium

Sketching

Coalition Symposium — Tote development study — seal sketches, ink proofs and placement — Tote development study — seal sketches, ink proofs and placement
Coalition Symposium

The materials

Coalition Symposium — Finished tote bag — Finished tote bag
Coalition Symposium

Ask for work like this

12 / Brand story

Wearable lines

Apparel graphics made to be lived in — from lake docks to market stalls.

Wearable lines — Tee design time — sketches, colour studies, film positive and test print — — Tee design time — sketches, colour studies, film positive and test print

Wearable lines — Apparel development study — type, illustration and colour trials — — Apparel development study — type, illustration and colour trials

Wearable lines — Lake Ontario Forever — sweatshirt — — Lake Ontario Forever — sweatshirt

Wearable lines — Suuq Energy — T-shirt — — Suuq Energy — T-shirt

Wearable lines — True North — hoodie — — True North — hoodie

Wearable lines — Wallee — I Need Shaah — T-shirt — — Wallee — I Need Shaah — T-shirt

Ask for work like this

13 / Brand story

Cottage Mode & AAMUS

From an embroidery-ready drawing to cap variations, a stitched finish and clothing in use.

Sketching

Cottage Mode & AAMUS — Sketching the cap — thumbnails, stitch notes and thread colours — Sketching the cap — thumbnails, stitch notes and thread colours
Cottage Mode & AAMUS

Cottage Mode & AAMUS — Cottage Mode — embroidery artwork — Cottage Mode — embroidery artwork
Cottage Mode & AAMUS

The materials

Cottage Mode & AAMUS — Cottage Mode — forest and water cap — Cottage Mode — forest and water cap
Cottage Mode & AAMUS

Cottage Mode & AAMUS — Cottage Mode — canoe and maple leaf cap — Cottage Mode — canoe and maple leaf cap
Cottage Mode & AAMUS

Cottage Mode & AAMUS — Canoe cap worn in the world — Canoe cap worn in the world
Cottage Mode & AAMUS

Cottage Mode & AAMUS — Cottage Mode — the tee with the same canoe design — Cottage Mode — the tee with the same canoe design
Cottage Mode & AAMUS

Cottage Mode & AAMUS — AAMUS — friends wearing the tees and cap — AAMUS — friends wearing the tees and cap
Cottage Mode & AAMUS

Ask for work like this

14 / Brand story

Print suites

Cards and stationery that hand the brand over, person to person.

— Mara Atelier — arch monogram

Print suites — Mara Atelier — monogram and cards — — Mara Atelier — monogram and cards

— Meridian — wordmark and cards

— Hearth & Grain — logo and cards

Heading

Print suites

Footer

Print suitesIdentity

Business card

Print suitesFinal mark

The finished mark

Print suites

Ask for work like this

Your project could be next on this page.

Book a free 20-minute consult hello@768studio.com